Music - Indie vs Mainstream

INDIE VERSUS MAINSTREAM MUSIC

          Music today is mainly seen as entertainment. Although both of indie and mainstream music are equally entertaining, they have some different points, especially in terms of marketing. Indeed, indie and mainstream music have different market orientation. Mainstream music, in which major lablels sign artists who will be marketable are basically sell their music based on the profit orientation. Also, they over-generalize people’s preference by offering the same old songs over and over. 

If you have ever listened to the radio for an extended period of time, you will notice that almost three or four bands are playing a quite similar song, no differences at all. Mainstrem music makes the market busy with the same genre of music. On the other hand, indie music is where the musicians are actually in it to make art, regardless the less money that they will get if they could not adjust with the preference of market. Unlike the mainstream music, indie music makes people looking for new music and refine their own taste. But ultimately, indie listeners are given choice to have a growing amount of music to choose from. Clearly, indie music can give such kind of enlightment to make music merely seen as an art, not just an entertainment.

Uyun Nishar